Our client IPF Digital Lietuva is a leading company in the consumer credit sector and manages brands such as Creditea and Credit24. The company has ambitious plans to enter the mobile application market and expand its presence in the fintech industry. IPF Digital operates in Lithuania, Estonia, Latvia, Poland, Australia, Chech Republic and Mexico and is committed to providing equal financial opportunities to people worldwide.
As a Direct Marketing and CRM Specialist you will play a crucial role in shaping the company's marketing strategy and improving customer communication. Working with cross-functional teams and external partners, you will contribute to the development and execution of customer retention and acquisition campaigns.
Join IPF Digital Lietuva in delivering exceptional customer experiences and drive business growth by promoting financial inclusion.
Your daily tasks and responsibilities:
- Plan and execute multi-channel marketing campaigns via email, SMS, and push notifications for the Creditea App using Marketing Cloud.
- Manage campaign content uploads to Jira, ensuring smooth CRM execution and stakeholder collaboration.
- Coordinate customer communications across various platforms to enhance engagement and brand presence.
- Create compelling ad copy and manage website content via CMS (content management system), including newsletters, to maintain a strong online presence.
- Collaborate with sales and HUB marketing teams to develop and refine marketing strategies.
- Implement CRM strategies and analyze campaign performance to optimize customer relationships and improve future initiatives.
- Proactively participate in strategic meetings, presenting plans, reviewing results, and driving actionable improvements.
You are a perfect fit if You:
- Have experience in creating and running marketing campaigns and implementing CRM strategies.
- Hold a degree in marketing, economics, digital fields, journalism, Lithuanian philology or you bring relevant experience even without a degree.
- Have excellent Lithuanian language skills and feel confident in communicating in English.
- Are passionate about creating content and crafting engaging copy, with strong skills in Excel for managing and analyzing data efficiently.
- Bring strong analytical, diplomatic, and self-sufficient skills to the table.
- Experience with CRM tools like Salesforce Marketing Cloud, Jira, or Trello is a plus.
- A basic understanding of SQL for analyzing sales data from CSV files and experience with Tableau report would be an added advantage.
Company offers:
- Hybrid work model for a balanced office and remote experience.
- Annual salary reviews to recognize your efforts.
- Health insurance with free psychologist consultations.
- Weekly team lunches and daily snacks.
- Professional growth opportunities with dedicated training budgets.
- Modern workspace & team events for collaboration and connection.
- Monthly salary range for this position: €2550 – €3090 (before tax deduction).
